Nandos PERimedics

How We Helped Nando's Save Australia From Bland Lunches

In Australia, every lunchtime, 1 in 10 lunchtime tweets were negative – the majority complaining about boring or bland choices.

We created the PERi-Medics: an emergency task force answering the call of bland food emergencies.

Via social and our campaign hub, we asked people to tell us about their problems with bland foods, and then dispatched the PERi-Medics to their office to save them and their colleagues. Upon arrival in a decorated PERi-Ambulance, performing CPR (complete PERi re-sauce-itation) for entire offices.

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Reach
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Samples Delivered
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