#CelebrateEverything

How We Made Applebee's The Go To Place For Birthday Celebrations

Employing Applebee’s global messaging #CelebrateEverything and an innovative use of Facebook event targeting we ran a localised paid campaign encouraging people to come and celebrate their birthdays at Applebee’s with the offer of a free birthday dessert.

These ads ran a week either side of the date and saw sensational redemption results.

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Average Monthly Visitors
550
Per Voucher Redemption
$0.40
ROI
20X
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