Tom Hardy Taboo Event
How We Launched Tom Hardy's Hit TV Show With TV Fans
BBC Worldwide were launching Tom Hardy’s Taboo in Australia and backed us to help spread the word via TV drama fans active in social media. Taboo was entering a very competitive entertainment space, and with few existing advocates of the show in Australia, we needed to find a way to stand out.
We took influencers deep into the storey of Taboo with bespoke asset packs, hidden maps, and a secret premiere screening in a previously forgotten underground theatre in Sydney.
Our intimate and immersive Taboo experience amassed over 10K likes, shares and comments on social, increasing show conversations globally by 450% in the days leading up to, and after, the screening. Season premiere viewer figures on TV were significantly higher than the BBC anticipated, and the buzz even caught the attention of Tom Hardy himself who requested a themed pack to be shipped out to him.
- Attendance
- 100%
- Likes, Shares & Comments
- 10K
- Uplift in Global WOM
- 450%
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