‘You’moticons
How We Celebrated Moments With Our Biggest Fans
We developed a surprise and delight content stream for Skype’s social channels that immortalised the Skype community as emoticons to celebrate their special Skype moments (like the anniversary they fanned the page) as well as birthdays and more.
We extended the activity ay Skype sponsored events (like the Spirit Awards & film festival) where a live sketch artist was on hand to ’emoticonicize’ booth visitors and special guests including stars Forrest Whitaker and Matthew McConaughy.
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